Individual differences in impulsive buying tendency: Development and validation of a measurement scale
DOI:
https://doi.org/10.14659/PJOEP.2013.04.01Keywords:
impulsive buying, individual di!erences, scaleAbstract
Previous research suggests that individuals vary in their tendency to purchase products on impulse. This paper presents the results of studies conducted in order to develop and validate the Impulsive Buying Tendency Scale. The scale includes such aspects as emotion connected with buying, shopping enjoyment, feeling of pressure, lack of deliberation, and buying regret. To verify the structure of the scale, exploratory and confirmatory factor analysis was used. Validation studies were conducted on several heterogeneous samples. These results show satisfactory internal consistency and test-retest reliability of the new scale and strong external validity.
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