Psychologia, jeszcze nauka czy już tylko agresywny marketing?
DOI:
https://doi.org/10.15678/PJOEP.2015.07.05Keywords:
komercjalizacja nauki, psychologia i rynek, samoopisy, zachowanieAbstract
Psychologia i rynek przenikają się wzajemnie w wielu obszarach. Z tego powodu skala, w jakiej prezentuje się zakres występowania chorób i zaburzeń psychicznych, często bywa znacząco przerysowana. Podobnie rynek wpływa na jakość badań nad efektywnością terapii. Marketingowe hasła zawyżają rzeczywisty wpływ stresu na nasze zdrowie. Ponadto powiększa się przepaść pomiędzy marketingowym wizerunkiem neuronauki a jej rzeczywistymi możliwościami. W psychologii pozostały jednak nieskomercjalizowane i rzetelne obszary, np. bezpieczeństwo transportu lub wybrane aspekty psychologii zdrowia. Przykłady rzetelnych praktyk psychologicznych pochodzą najczęściej z tych dyscyplin, w których analizuje się zachowanie. Mimo to w ostatnich kilku dekadach zaobserwowano znaczący odwrót od obserwacji zachowania na rzecz introspekcyjnych samoopisów i hipotetycznych odpowiedzi dotyczących wyobrażanych sytuacji. Wśród wielu przyczyn wzrastającej podatności tej dyscypliny na komercjalizację jedną z najważniejszych jest właśnie ta ogromna zmiana w samej istocie przedmiotu psychologii.
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